Apple’s first smart watch landed in South Korea, one of the world’s
most competitive markets Friday, drawing a good response from fans, but
analysts cast doubt on its long-term success there, citing a tough
challenge from local brands.
Eager South Korean consumers braved the onset of monsoon rains and
concerns over a MERS outbreak, which has killed 31 people, to form long
queues outside stores selling the Apple Watch wearable device.
Apple released three models in South Korea: Apple Watch, priced
between 679,000 and 1,359,000 won, Apple Watch Sport between 439,000 won
and 499,000 won, and the luxurious Apple Watch Edition between
13,000,000 and 22,000,000 won.
