In the world of today,
media has become as necessary as food and clothing. It has played significant
role in strengthening the society. Media is considered as "mirror" of the modern
society, infect,it is the media which shapes our lives.
The purpose of the media is to inform people about current ,new affairs and to
tell about the latest gossip and fashion. It tells about the people who are
geographically divided.
The role of media has become one way of trading and marketing of products and
prejudices. The media claimed to be governed by righteousness and equity, but
greed and self-aggrandizement has poisoned its virtues.
Media is in charge of :
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society
Society is influenced by media in so many ways. It is the media for the masses
that helps them to get information about a lot of things and also to form
opinions and make judgments regarding various issues! It is the media which
keeps the people updated and informed about what is happening around them and
the world. Everyone can draw something from it.
Media has had a bad effect on a generation, mainly because ,youth is strongly
influenced by media. Teenagers and children wish to follow the people ,who get
recognized and do what they do to get noticed. Sometimes, they focus on bad part
of the media and strive to be a part of it. However, many are not succumbed to a
life of crime!
These are the things which get into Young civilian minds!
The media affects people's perspective. Too much intervention of media in
everything is a matter of concern. Media can be considered as "watch dog" of
political democracy. Through the ages,the emphasis of media on news has
camouflaged. Media these days, tries to eye the news ,which could help them to
sell the information that is gathered worldwide, so that they could pave a way
of success and fame of their respective channels. Fm radios, newspapers,
information found on net and television are the mass medias that serve to reduce
the communication gap between the audience, viewers and the media world. For the
sake of publicity and selling, important figures, their lifestyles are usually
targeted. Unimportant and irrelevant news, that usually have no importance are
given priority and due to a reason or the other ,they get onto the minds of the
viewers and in this ways many a times,important political,economical and
sociological news get neglected and gradually,lose their importance!
No doubt,media has played significant role in making world a global village and
to reduce the communication gaps amongst the people living in the far areas but
unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news
which are hot and good at selling.The goal is to gain the television rating
points.
I believe,if the media identifies its responsibility and work sincerely and
honestly ,then it can serve as a great force in building the nation.
